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The projection of probable, future sales in units or dollars. Explain the importance of matching business goals to Facebook campaign objectives. As well as corporate experience, Geoff was the founder of Tranquil Spring Water in 1992, a small business he has since sold. How a Market Feasibility Study Differs From a Marketing Plan . Need Recognition. We are a ISO 9001:2015 Certified Education Provider. About 100 years longer, to be exact. Occurs when a company decided to market their products in foreign countries, they often have to make changes to the products or to the promotion for the product. Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. These consumers will view the opinion leader as having a strong degree of knowledge in regards to the product category or a good understanding of the social acceptability of a specific purchase. 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